An ecommerce design for a website is a bit more expensive than a
standard static website, but for an ecommerce business – an
internet-based business that conducts financial transactions
online – an ecommerce design for the website is fundamental.
When considering your website development needs, you may wonder
if there are easy ways around getting an ecommerce design for
your website since an ecommerce design is more expensive than
getting a site without ecommerce design features, especially if
funds are tight starting out.
There are a few alternatives to an ecommerce design that could
get you by until you can afford the development expense for an
ecommerce design, but if you take your ecommerce business
seriously, you really do need an ecommerce design because of its
many advantages over other websites.
As an alternative to an ecommerce design, you could use your
website as a lead generation tool without actually conducting
financial transactions online. If you use your website for lead
generation rather than getting an ecommerce design for your
website, you will have many manual tasks to accomplish that will
be time consuming.
You can use a contact form, email, a fax line, or a phone number
to accept orders offering payment options such as sending in a
check or money order or providing a credit card number by phone,
if you have a merchant account.
This is not a very good option for you or your customers;
however, for more than one reason. Your customers may not take
your ecommerce business seriously if you do not have an ecommerce
design website that accepts payments online. Online shoppers are
also generally impulse buyers.
If the process of purchasing something from your company is too
cumbersome, many will just surf the net and find another
alternative, so your sales potential will be diminished. You will
also have to manually process orders and payments and matching
the order to the payment can be a complicated task at times, so
your order fulfillment process might be inefficient.
That results in poor customer service, angry customers and
negativity against the reputation of your business. Really, it is
a vicious circle.
A more beneficial alternative to an ecommerce design is the use
of PayPal’s automated payment features. PayPal enables you to
place “Pay Now” buttons on your website which will enable your
customers to make online payments to your PayPal account.
This is certainly a better alternative than having no online
payment option on your website; however, a website with an
ecommerce design will likely be much more appealing to your
The benefits of an ecommerce design are that it enables your
customers to place orders quickly and easily, especially if you
have a shopping cart feature in your ecommerce design. Multiple
products or services can be purchased at one time, the order
(including tax and shipping) can be automatically totaled, and
the customer can make an online payment for the complete order.
Some ecommerce design features may even send the customer an
order confirmation and if you have shipping tracking built into
your ecommerce design, you can update your database when an order
ships and a tracking confirmation will be automatically sent to
your customers via email so they can keep tabs on the status of
The main advantages of an ecommerce design is that it automated
the sales process, improves customer confidence, increases sales,
and saves you loads of time in the order processing and follow-up
An ecommerce design might be a bit more costly than other designs
in the website development phase, but over the long run, your
ecommerce design will pay for itself ten-fold at least in
increased revenues and saved time.