The Advantages of an eCommerce Design for Your Website

An ecommerce design for a website is a bit more expensive than a
standard static website, but for an ecommerce business – an
internet-based business that conducts financial transactions
online – an ecommerce design for the website is fundamental.

When considering your website development needs, you may wonder
if there are easy ways around getting an ecommerce design for
your website since an ecommerce design is more expensive than
getting a site without ecommerce design features, especially if
funds are tight starting out.

There are a few alternatives to an ecommerce design that could
get you by until you can afford the development expense for an
ecommerce design, but if you take your ecommerce business
seriously, you really do need an ecommerce design because of its
many advantages over other websites.

As an alternative to an ecommerce design, you could use your
website as a lead generation tool without actually conducting
financial transactions online. If you use your website for lead
generation rather than getting an ecommerce design for your
website, you will have many manual tasks to accomplish that will
be time consuming.

You can use a contact form, email, a fax line, or a phone number
to accept orders offering payment options such as sending in a
check or money order or providing a credit card number by phone,
if you have a merchant account.

This is not a very good option for you or your customers;
however, for more than one reason. Your customers may not take
your ecommerce business seriously if you do not have an ecommerce
design website that accepts payments online. Online shoppers are
also generally impulse buyers.

If the process of purchasing something from your company is too
cumbersome, many will just surf the net and find another
alternative, so your sales potential will be diminished. You will
also have to manually process orders and payments and matching
the order to the payment can be a complicated task at times, so
your order fulfillment process might be inefficient.

That results in poor customer service, angry customers and
negativity against the reputation of your business. Really, it is
a vicious circle.

A more beneficial alternative to an ecommerce design is the use
of PayPal’s automated payment features. PayPal enables you to
place “Pay Now” buttons on your website which will enable your
customers to make online payments to your PayPal account.

This is certainly a better alternative than having no online
payment option on your website; however, a website with an
ecommerce design will likely be much more appealing to your
website visitors.

The benefits of an ecommerce design are that it enables your
customers to place orders quickly and easily, especially if you
have a shopping cart feature in your ecommerce design. Multiple
products or services can be purchased at one time, the order
(including tax and shipping) can be automatically totaled, and
the customer can make an online payment for the complete order.

Some ecommerce design features may even send the customer an
order confirmation and if you have shipping tracking built into
your ecommerce design, you can update your database when an order
ships and a tracking confirmation will be automatically sent to
your customers via email so they can keep tabs on the status of
their order.

The main advantages of an ecommerce design is that it automated
the sales process, improves customer confidence, increases sales,
and saves you loads of time in the order processing and follow-up
processes.

An ecommerce design might be a bit more costly than other designs
in the website development phase, but over the long run, your
ecommerce design will pay for itself ten-fold at least in
increased revenues and saved time.

Why Are Ecommerce Services Indispensable Today?

Ecommerce services are used to create new software and programs, which allow people to sell their services and products online. They offer the most secure and complete ecommerce system that includes cross selling, recurring orders, online tracking and online store building. Ecommerce services have thrived with the rise in online trading.

Entities from all over the world conduct business using ecommerce services. They are highly beneficial for clients, as they get the knowledge and experience required to create e-commerce website for a small price.

Features

Below are some of the features and purposes of ecommerce services:-

1. Payment Gateways – The basic idea of using web services is to earn profits. For this, potential clients need to get as many options as possible, including PayPal and Visa.

2. Product Presentation – Surfers and users don’t take time in clicking to a different site the moment it catches their attention. That’s why products should be presented and categorized in a way that makes them easy to find in the lowest possible clicks.

3. Online Site Presentation – Half the sale depends on the look of a page. Irrespective of how good your product is or how attractive your price is, your page has to catch attention of potential customers in couple of seconds. That’s the main reason why the design and look of a page attaches great importance.

Additional Advantages

Ecommerce services are also beneficial for those who wish to trade online or outsource their work. If you have a customer service website, selling online through online web services is incredibly easy. All you have to do is to place a product in online store and ecommerce system would simplify the order processing for you.

Again, processing is segmented into the automated workflow based system, which includes order tracking, returns, shipping and backorders.

Ecommerce Services are highly essential to tap online clients. Internet has become an indispensable tool for selling online products and services. A perfect catalyst to boost sales online is through web enabled services.

Why OpenCart Is Ideal For Your Online Ecommerce Business

The themes, plug-ins, extensions, and tools provided by ecommerce platforms make it easier for enterprises to take their businesses online. You have option to choose from several ecommerce platforms according to your precise needs and objectives. Unlike other ecommerce platforms, OpenCart is open source and free. Hence, you can use this online store management system to build and run ecommerce websites without paying any monthly fees. In addition to reducing ecommerce application development cost, OpenCart also comes with features to accelerate custom web store development.

It enables you to build and customize ecommerce applications using popular technologies like HTML, PHP and MySQL. Also, OpenCart makes it easier for you to build, maintain, and upgrade the web store by supporting model-view-controller (MVC) pattern. Also, it helps you to promote and sell products to more customers by supporting multiple languages, currencies, and payment gateways. You can even take advantage of the features provided by OpenCart to create a robust ecommerce website according to your precise needs.

Features that Make OpenCart Compete with Commercial Ecommerce Platforms

Supports MVC Pattern

As mentioned earlier, OpenCart is developed based on MVC pattern. The MVC pattern enables you to accelerate web store development by keeping the user interface and business logic layers separated. The separation further helps you to maintain the ecommerce website quickly and make changes to its source code without any hassle. At the same time, you can customize the open source ecommerce platforms according to your precise needs simply using HTML, CSS, PHP, and MySQL.

User-Friendly Admin Interface

OpenCart further comes with a simple and user-friendly admin interface. It allows you to manage multiple stores through a single admin interface. You can even use the admin interface to categorize users/user groups, and set precise access and privileges for each user. At the same time, you can use the admin interface to access important information related to customers, sales, and orders. The latest version of OpenCart also comes with an admin interface which is accessible on both computers and mobile devices.

Supports Unlimited Products and Categories

OpenCart makes it easier for you to sell a large number and variety of products by supporting unlimited products. It even allows you to organize and display the products in a structured way by creating multiple categories and subcategories. You have option to create many categories and subcategories, and assign products to individual categories. OpenCart also allows you to sell both physical and digital products. You can even boost online sales by providing the marketing features provided by the open source ecommerce platform.

Helps to Drive Online Sales

In addition to facilitating sale of both physical and digital products, OpenCart further helps you to promote the products and increase online sales. The admin dashboard provided by the ecommerce platform enables you to create and monitor digital marketing campaigns from a centralized location. At the same time, OpenCart also helps you to boost online sales by implementing reward programs and improving customer journey. You can even take advantage of an integrated system provided by OpenCart to promote the products effectively through customer reviews, comments, and ratings.

Supports Multiple Languages, Currencies, Payment Gateways and Shipping Methods

Unlike other commercial ecommerce platforms, OpenCart does not allow you to sell products through various online sales channels. But it helps you to sell products to customers regardless of their current location by supporting multiple language, currencies, and payment gateways. In addition to supporting thirty-five payment methods, OpenCart also allows you to set up recurring payment option for customers and sell product through subscription. At the same time, you also have option to choose from several shipping options according to the shipping address of individual customers. These options help you to sell your products in a flexible way and improve shopping experience of global customers.

Choose from Many Themes and Extensions

OpenCart is developed as a modular ecommerce platform. It allows users to customize and extend its functionality by adding specific modules. You have option to extend the core functionality of the ecommerce platforms by installing extensions for bestsellers, latest, special, manufacturer, and information. Also, you can use the Extension Installer provided by the platform to add modules without writing additional code. Likewise, you can make the web store appealing by downloading a beautiful theme from the OpenCart marketplace. At present, you have option to choose from over 13000 themes and extensions. However, some of these themes and extensions are commercial and paid.

Refines Product Search

Most users nowadays love fast and responsive ecommerce websites. They even expect the website to allow them to find and compare relevant products without any hassle or delay. OpenCart enables customers to gather information about relevant products through refine search. You can crate filters to make it easier for customers to find and buy relevant products. The filters can be created just like categories. But the filters will make it easier for customers to evaluate and compare products based on a number of parameters including price, manufacturer and condition.

Keeps the Ecommerce Website Responsive

A large percentage of customers nowadays access ecommerce websites on their mobile devices. Hence, you need to make the ecommerce website accessible and look good on smartphones, tablets, and desktop/laptop computers. OpenCart is developed as a responsive ecommerce solution. It makes the web store accessible on a variety of devices by keeping it responsive. You can even enhance the mobile-friendliness of the web store by using responsive themes.

On the whole, you can always consider using OpenCart as an alternative to commercial ecommerce platforms. But you must not forget that OpenCart, like other ecommerce platforms, has its own shortcomings. For instance, OpenCart lacks some of the robust features provided by other ecommerce platforms like caching and hook system. Also, it requires you to use additional plug-ins and extensions to enhance the ecommerce website’s functionality and performance. However, it has been evolving consistently to compete with other commercial ecommerce platforms. You can still consider using OpenCart build a custom ecommerce website developmnet without investing extra time, effort, and money.