Were you that kid who set up a ice-cream stand in your neighborhood, dreaming of making enough so that you could buy that GI Joe/Barbi doll that was all the rage? Have you grown into an adult who goals of making enough to not have to fret too much about offering for your family or perhaps purchasing cool grown-up devices?
The Internet and Ecommerce have made global entrepreneurship possible, and along with it your dreams of financial security and more. I read somewhere that if you want to market something, you cannot miss NOT to go online. You have to go worlwide. Why?
There are various advantages e commerce offers a merchant that a conventional business cannot (not without having to spending a ton of money, at least). For one, the online market is gigantic. 17% of the world’s population or over 1 billion people are online today. In 2006, shoppers spent a $102.1 billion online. Be sure that your web store takes advantage of this wide market by selecting and making use of a top-notch online ecommerce shopping cart solution.
Complement Your current Store
“90% of those surveyed say they have a better overall shopping experience when they research products online before shopping in-store.” – Harris Interactive
If you already manage a conventional brick-and-mortar store, an online store may actually elevate the profit of your offline store. We live in an age where data is competency. Consumers like to know a thing or two about the products they’ll be buying before they make purchases. Psychologists have suggested that several people research before they purchase for several reasons. Some like to be warranted that they are getting the best offers. Others like to know that they are doing the perfect thing by obtaining something that they need. From a marketing point of view, as long as you custom designed your information to target these various groups, you can pretty much assured to have sales.
DIY – Not A Hindrance
To take full advantages e commerce opportunities that the Internet provides, you need to make sure that you pick the best ecommerce solution. If you’ve made the suitable choice, you can run multiple online stores with relative ease. This is one of the key advantages e commerce solutions provide. You don’t have to worry too much about HR matters, storage space and boring department meetings. All you need to do as a merchant is make sure you market your store well, see to it that your site is “sticky” and ready to win over customers, and finally make sure that you have time to approve payments (if you do not subscribe to a payment gateway/processor) and reply customer email. That leaves plenty of time for golf, family and that vacation you’ve been wishing to go on.